Did you already read our list of six marketing ideas every urgent care should consider? If not, go back and check them out. Then, read our last must-know idea—that you shouldn’t forget about.
Idea 6: Create a Quality Website and Online Presence
Today, your urgent care is judged by its online presence as much as it is by its physical appearance. Similar to how clean and modern facilities earn trust from patients, so too does a professional website. The fact is, you are considered a more legitimate practice with a well-designed website. A website is a 24/7/365 advertising tool to help patients find you so they can learn about your clinic.
While it’s recommended you have a marketing professional create a website, you can manage content yourself if your website comes with a content management system (CMS). If you have a blog option, you can post helpful articles relevant for your patients—or even have them sign up for a digital newsletter that you create.
Online marketing offers many opportunities. Social media is another way to reach your audience (remember to connect all social media accounts to your website). As with Idea 2, you can use social media to build relationships with local businesses and partner together for joint promotion. Paid advertising (pay per click) on other local websites can drive traffic to your website.
Another way to spread your clinic name is to encourage patients to review your clinic on sites like Google and Yelp. In addition to the Yellow Pages, make sure your urgent care is a registered Google Place—so your name will appear in local online search results.
Marketing is a wide mix. TV, radio, print, online, referrals, brochures, online ads—the list is endless on what avenues your urgent care can try. Marketing can be overwhelming, and you might be tempted to try everything to be safe. But the only thing less effective than no marketing is marketing with no strategy. The best way to market is to first determine who your target market is and then choose ways to reach those patients accordingly.
One of the jobs of marketing is to educate the audience. As walk-in urgent care clinics are a fairly new offering, it’s important to show patients the differences between your services and those of emergency rooms. With a more educated public, patients will make informed decisions on where to receive health treatment.
While many urgent cares handle marketing themselves to save money, it’s true that some forms of marketing are more effective if done by professionals—such as a marketing agency or qualified freelancers. If you hire out marketing services, ask for references from other clients—and choose marketers who are familiar with healthcare. If you do marketing in house, be strategic about who does it and what marketing efforts you focus on, especially if staff is already doing multiple tasks.
Make marketing work for you by planning for it in your annual budget, by having a strategic plan to follow, and by assigning staff or a marketing agency to help. Applying the marketing ideas listed above will help jumpstart your efforts or refine your current tactics. With all the efforts your urgent care is doing, how will you know what’s truly effective? The best way to track marketing is to consistently ask your patients how they heard about you.
Want to read all our marketing ideas every urgent care should consider? Download our free white paper.
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