Sometimes, the most important marketing you can have is good signage for your clinic. Make sure your clinic signs can be seen from all major traffic avenues to help advertise your services to walk-in patients. (Don’t forget to read our previous idea.)
Idea 5: Display Clear Signage and Billboards
Transit, or outdoor advertising, is the highest ranked marketing tactic for perceived effectiveness by urgent cares.1 Your urgent care logo design plays largely into this point. Whether you’re in a building with other businesses or you have your own practice, it’s crucial that your clinic is in a high traffic area. Being in a convenient location—and having clear signage—will make your clinic easy to spot for when your services are needed.
A common mistake urgent cares make is not including the words “urgent care” on their signage because it’s not part of their official brand name. Another misstep is making signage so small it can’t be read from the road or by passing traffic. Having easy-to-read text and colors that stand out from the background is vital. Other suggestions include signs that are lit at night, and display hours of operation—along with phone and website—in a prominent place.
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