This is an important idea to try! Referrals and good word of mouth can help advertise your urgent care better than another other marketing method in your community. (Don’t miss idea #3 either.)
Idea 4: Offer Referral and Membership Programs
Urgent care is typically seen as a once-off visit, so how do you increase patient visits to sustain your clinic? It’s true that episodic, immediate care situations are unpredictable. But what is predictable is how you treat patients. If they have a good experience, they will share this information with their network of connections. And if they require your services again, they will return—whether for another incident or for a follow-up visit.
To help encourage your satisfied patients, offer a referral program with special discounts or promotions. Partner with local businesses to offer usable, desirable promotions. For example, for a certain number of people referred, you could offer a thank you card together with a gift certificate to a local restaurant or health club.
Membership programs with your employees and their families are another way to build your patient base. Employers are also increasingly offering their own membership programs in which employees can pay a flat monthly fee to be seen at certain clinics. This type of program can be similar to occupational medicine and workers’ compensation offering, in which employers send employees to you on a contract basis.
Want to read all our marketing ideas every urgent care should consider? Download our free white paper.
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