Did you get a chance to read our second urgent care marketing idea? If not, check it out here, but reading idea three in our series below.
Idea 3: Participate in Local Media and Public Relations
Want to save money on ads, but get your name out on radio or TV? Developing relationships with local media can be a great way to achieve this. Knowing your local news (TV and radio) and being in contact with area reporters can give you a channel to spread your urgent care’s name. Have a new provider join the staff? Add a new service that you want to share? Get the news out and ask for an interview from the media.
Keep a list of media contacts, and assign a staff member to send them ideas. Appoint a main point of contact at your clinic for media, so you can control your message. Another inventive way to get airtime is to do a medical segment for local media. Your providers or nursing staff can provide relevant or seasonal health tips in a short segment for TV or radio to get your name out.
Don’t forget to send stories to local newspapers. If you write your own press releases for events—and explain the importance to the area—media will be more likely to share them. Similar to Idea 2, sponsorships and donations can also garner press attention and build a favorable impression.
Looking for a better EMR/PM and billing services for your urgent care? Take a look at DocuTAP’s cloud-based, tablet-run EMR and revenue cycle management services designed specifically for urgent care clinics.