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Blog Category: Posts

Aug 21

What is marketing attribution and why does it matter for your urgent care?

2018 | Filed in Posts

Where do your patients come from? Do they hear about you from current patients? Find you during a Google search? Pass your building and its really big sign on the way to the office? Hear about you from a friend? Follow you on Facebook? Talk to you at a community health event? The answer is yes. Urgent care patients have more ways to find you than ever before—through a string of digital and analog touchpoints or interactions. Marketing attribution is the process of identifying touchpoints in the customer journey that have the biggest impact on conversion. When done right, attribution tells you how to best optimize your marketing dollars to have the biggest affect.

Aug 17

North Carolina Urgent Care Reduces Patient Wait Time and Reaps Big Benefits with Clockwise.MD.

2018 | Filed in Posts

MedAccess Urgent Care, with three locations in North Carolina, wanted a technology partner to help improve patient satisfaction and get more insight into the individual performance of each of their clinics. They decided to give Clockwise.MD a try in two of their locations. After implementing the software, they not only got the results they were looking for, but were also able to reap some benefits they hadn’t anticipated.

Jul 23

How Urgent Care Startups Can Compete in the Land of the Giants

2018 | Filed in Posts

In an industry where clinics are consolidating at breakneck speed, hospitals are buying up urgent cares daily, and retail on-demand clinics are popping up on every corner, it’s not surprising that urgent care startups can feel lost in a land of giants. How do you compete? And how do you succeed? Two words: Local marketing. Check out these tips for competing in the land of the giants.

Jun 19

How Does E/M Coding Affect the Financial Health of Your Urgent Care?

2018 | Filed in Posts

Attracting new patients can help you earn more revenue per visit. In addition to plus visits, research verifies that the average reimbursement for per visit for new patients is higher than reimbursement for established patients at every E/M code level. But attracting new patients can be a challenge, especially since going to an urgent care is not something people plan. When they need urgent care, they need it now. Is your marketing effectively drawing in patients when they need urgent care? Use these tips to help you be sure new patients think of you when they need urgent care.

Jun 18

An Analysis of Employer Services in Urgent Care Over Five Years

2018 | Filed in Posts

On-demand healthcare depends on data to inform business decisions, improve care, lower costs, and deliver patient-focused care. In the Urgent Care Quarterly, you get relevant data and articles that support your business and the industry. In our last issue, we explored ICD-10, CPT, and E/M coding trends from 2013-2017, as they relate to urgent care. In this issue, we turn our focus to one of the most popular service lines in urgent care—occupational medicine. We hope the data provided in this issue will give you an overview of how offering employer services can affect an urgent care practice, and the industry as a whole. Most importantly, you’ll see real data from real clinics to help you make smart choices about OccMed and your practice.

Jun 5

How OccMed Affects the Urgent Care Industry

2018 | Filed in Posts

If you offer OccMed and other employer services at your urgent care clinics, you’re not alone. A majority of urgent cares offer some level of OccMed services. Some are all in, offering a wide range of employer-paid healthcare services. Others handle it on a much smaller scale and barely promote it as an available service line. Chances are you’re already serving some of the occupational medicine needs of patients and their employers. But what affect does this have on the industry? If you’re all in, or just considering employer services as new service line, check out the newest issue of the Urgent Care Quarterly, available soon, or subscribe to get data delivered to your inbox every quarter. In the meantime, take a look our previous issues for urgent care trends in visit volume, reimbursement, coding, and more.

Jun 5

What’s the Average Reimbursement for Urgent Care Visits?

2018 | Filed in Posts

Reimbursement per visit is an important indicator of your urgent care clinic’s performance. But many factors play a part in reimbursement per visit—and your success. At each stage of the patient journey, there are processes and procedures that can be fine-tuned to improve reimbursement for patient visits. Check out our list of things to watch and questions to ask.

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