Where do your patients come from? Do they hear about you from current patients? Find you during a Google search? Pass your building and its really big sign on the way to the office? Hear about you from a friend? Follow you on Facebook? Talk to you at a community health event? The answer is yes. Urgent care patients have more ways to find you than ever before—through a string of digital and analog touchpoints or interactions. Marketing attribution is the process of identifying touchpoints in the customer journey that have the biggest impact on conversion. When done right, attribution tells you how to best optimize your marketing dollars to have the biggest affect.