In a world where consumers are accustomed to services delivered on-demand, healthcare providers are being called to adjust their approach to patient care. With more healthcare alternatives available, patients choose providers based on convenience, quality of care, and meeting personal expectations. There may be no other healthcare segment as deeply affected as the urgent care industry. Urgent care was born, in part, as a response to patients’ growing demand for a convenient, affordable alternative to traditional primary and emergency room care. Using technology and data to keep in-clinic time down and improve patient satisfaction can be the difference in the success of an urgent care clinic.