No matter how hard you work to provide the best urgent care experience possible, a negative review is bound to happen at some point. While it’s easy to take this personally, especially as a business owner, it’s important to take a step back, take a breath, and respond professionally and authentically. You may be surprised to learn that some negative reviews can actually help boost business. A single bad review may not have a big effect on your business, but multiple bad reviews, especially when you haven’t responded, can significantly hurt future business. Don’t know the best way to respond? Try our top four tips to make it easier.