Attracting new patients can help you earn more revenue per visit. In addition to plus visits, research verifies that the average reimbursement for per visit for new patients is higher than reimbursement for established patients at every E/M code level. But attracting new patients can be a challenge, especially since going to an urgent care is not something people plan. When they need urgent care, they need it now. Is your marketing effectively drawing in patients when they need urgent care? Use these tips to help you be sure new patients think of you when they need urgent care.